MKTG-3845 AI Essentials for Business

Description

This course explores the rapid adoption of generative AI tools in business, that have helped streamline business processes and decision-making. With a focus on AI applications for marketing, management, finance, statistics, and professional development, this course will provide students with the necessary knowledge and skills to navigate the applications and ethical considerations related to AI. Students will recognize the potential of AI for responsible business growth.

Requisites

Prerequisites: MKTG 3803

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00