MKTG-4825 Fashion Marketing and Merchandising

Description

This course will involve a comprehensive study of the fashion industry along with essential marketing and economic principles that impact all businesses. Students will examine the use of technology throughout the industry, especially analytics, marketing technologies, online marketing strategies, social media platforms, and retail merchandising that are critical to fashion industry success.

Requisites

Prerequisites: MKTG 3803 and Richards Col Upper Division RCUD

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00